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Coming into a market as diverse and competitive as the river cruise sector can be difficult; many people have their favourite operator that they use time and time again and trying to compete with some of the larger liners and operators that have cruises than span the globe is not easy however we are going to have a look at the River Cruise Line to see how they compare with some of the other, more established, cruise operators currently in the market.
The River Cruise Lines itineraries are mostly focused on Europe and have fast been creating a name for themselves as good value river cruising specialists.
One particular aspect of their packages that has been highly praised is their Christmas cruises. These tend to focus on the thriving Christmas markets that don the streets and squares of Cologne, Bonn & Moselle to name but three.
These market cruises have become extremely popular over the past few years due to the fact that they can be very specialised breaks and this is why this cruise company has been trying to capitalise on this kind of getaway.
The River Cruise Line offers trips to Europe all year round
They do, however, offer trips to Europe all year round and the likes of the Rhine, Seine and the Dutch waterways feature heavily on their itineraries. They currently have a 14 strong fleet that is very diverse in its makeup.
For example you have ships such as the MV Esmeralda that can accommodate over 100 passengers then you have the smaller MV Lord of the Glens that can has 27 cabins and is especially designed for navigating the narrow inland waterways in Scotland and the British Isle’s right down to the MS Medula which is more of a luxury Yacht than a traditional cruise ship.
Its fleet is built with budget in mind and keeps in with the company ethos of offering cheap river cruises as opposed to more luxurious cruises.
The company has also just come off the back of winning the Best Group Tour Operator at the annual Group Travel Awards. This has set it on its way to being a leading name in the cruise industry and also recognised it as being very adaptable to group tours.
Indeed, the company has also recently announced that it has expanded the number of tour operators that it currently works through so it should be even easier to find a budget river cruise in the future – in previous years they have focused on regional and national newspapers for sales. They have also updated their itineraries and expanded their itineraries for the coming cruise year.
The River Cruise Line has begun to identify itself as a specialist in European cruises particularly when it comes to seasonal breaks away. The fact that they are expanding their scope both in terms of advertising and sales and also the routes that the line undertakes is testament to their growing popularity and acceptance as one of the leading UK holiday and river cruise lines in the market today.